Welcome to the Amcat Fall Newsletter
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Our newsletter this quarter reflects how businesses are realising the benefits of unified inbound & outbound contact management to help them boost profits.In the Amcat case study, PostNet, a large finance organisation, conducts a high volume of direct mail and advertising campaigns to generate inbound leads and calls handled by the Amcat system. It would be wonderful if all these leads closed in the first call, but that’s not real life. Amcat helps PostNet classify and track each call as well as collect more data from the calls. PostNet then uses this data for follow-up campaigns.
In Talking Technology with Jim Texter, we also explore how inbound and outbound as well as call blending all complement each other to create a profitable life cycle management environment.
Amcat along with its customers have won two more prestigious awards! In July, Amcat’s Contact Centre Suite was awarded Customer Interaction Solutions ‘CRM Excellence Award’ along with Amcat customer e2Save.com for their innovative loyalty calling campaigns. These outbound campaigns have dramatically reduced customer churn in the mobile phone area by simply contacting their customers on a regular basis. Amcat’s second award in July was from Information Age. The Effective IT Awards are designed to highlight the effective use of technology with the emphasis on rewarding projects that have not only helped save money, but have delivered tangible benefits to the business in terms of improved processes or enhanced capabilities. Amcat won along with its customer Cerebra for the ‘Most Effective Software Project’.
As always, let us know how we can help you achieve your business objectives. I welcome your comments and suggestions.
Marcus Robinson - UK managing director
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