ASK Telemarketing - Political

Problems

• Needed to increase contact capacity very quickly.
• Campaigns required three types of message delivery.
• New campaigns required agent scripting to be easily and quickly created and modified.

Implications

• If capacity could not be quickly increase, business would be sacrificed.
• Software flexibility was critical to meet changing demands

Solution

• Amcat customer contact management solution with predictive dialing.
• Scalable Amcat solution was able to be quickly ramped up to meet new capacity demands
• Web-based agent interface allows managers to build new customer tailor agent scripts and modify them as needed.
• Amcat dialer provided three messaging types:
• Live Fronted Messages: agent speaks to the constituent and asks permission to deliver an automated message.
• Live Scripted Messages: agent talks with the individual and provides a complete political message with the person called.
• Background Answering Machine Delivery: automated messages are left on an answering machine.

Result

• Increased profitability with new political business
• Completed almost 2 million contacts in short time span
• Successful marketing campaigns for appreciative clients