With rapid growth since its inception in 1995, Space Kitchens is now one of the UK’s leading designers and installers of quality fitted kitchens. In 1998 retail sales peaked at £1 million and the company now projects annual sales of over £25 million.
Problems
Uncoordinated outbound telemarketing across three call centre sites.
High overheads and low productivity.
Inflexible campaign management.
Implications
No visibility of the success of agents for rewards or incentives.